Every season, All 160+ Kendra Scott stores flip the interior and exterior assets to align with  seasonal campaigns. This happens 10x time PER year and it’s my job to bridge the gap from the conCEPTUal to the in-person experience.

Work includes every asset in the store, from the exterior easels and clings to the small scale signage at the POS. Signage Overviews for each package ARE also created and exported to fully capture the contents of each kit for the retail teams who would be responsible for installation.

Doing this ensured store consistency and brand solidarity. Kits are also created for pop-up events, encompassing regional marketing initiatives and activations.